The sudden surge in new channels and varied operating models has dramatically changed the business environment in which marketers operate today. With the increase of newer modes & channels of marketing, there is a need to create a new unifying framework that will help in aligning strategies as per business requirements. Alongside this need for a framework, there are new requirements for marketing competencies and capabilities around domains of expertise like data and analytics, customer experience, content, multichannel, customer service, and personalization, which are neither properly understood nor being met
CMO TownHall aims to showcase the emerging marketing concepts that have evolved and how marketers now need to switch to the new Digital Era. The TownHall brings the brightest minds in the Marketing domain and aims to build insights on the need to reach out to new markets and channels and bring thought leadership perspective on evolving business opportunities.
Building a Customer-First Approach – Analysing Customer preferences, channels and data to enable a targeted & personalized marketing
Growth Vaccine for 2022-2023
General Manager, CleverTap